Strategic plan 201516 2019 20 department of tourism. The tourism grading council of south africa operates as a business unit of sat, and is the only recognised and globally credible quality assurance body for tourism products in south africa. Chapter 1 introduction aims and objectives with the increasing significance of business tourism internationally and particularly the growth of the sector in the south african tourism context, the aim in this research is to examine the role the exhibition industry within the business tourism sector in south africa. Tourism is a crucial sector, and high on the list of our governments priorities. The text familiarizes the reader with the tourism industry in south african its statistics, trends, main organizations and roleplayers. Some organisations might not see the direct link between the tourism levy and visitors, but if it was not for the levy its direct impact. Agritourism africa is a registered organisation, that works with farmers throughout africa to develop agritourism initiatives that offer travellers authentic farm experiences.
Abundant wildlife, scenic beauty, impressive coastlines. Western cape department of economic development and tourism. Some organisations might not see the direct link between the tourism levy and visitors, but if it was not for the levy its direct impact on businesses will be felt immediately. South african tourism is the tourism marketing arm of the south african government. Click on any area on the south africa map to view a detailed map of your chosen province and a list of accommodation establishments in the area. Okavango swamps make south africa an almost complete tourist destination. South africa remains a favorite travel destination, with readers of the united kingdoms telegraph rating. Many of them allow you to zoom in to street level and then print out. Study bachelor of business tourism and event management at. South africa map of cities in south africa mapquest. The project aims to be the most comprehensive and accurate source for tourism listings and tgcsa grading data.
Development industries and conservation also play a big role in the business sector, as does the. The south africa national travel directory santd is a showcase of south african tourism destinations and services. South africas travel and tourism industry remains characterised by the presence of numerous players across different categories, although this serves to make. The portfolio collections map of south africa details all of south africas provinces and major cities. Improve your business outcomes in africa s top meetings and events destination. It is also the second most populated continent with approximately 1 billion. Position your mouse over the map and use your mousewheel to zoom in or out.
Meanwhile, tourism offers a bright spot for the economy. South africa business hotel, travel and tour guide. The quality of their tourism assets high standards in visitor. A survey of the support available for entrepreneurs in south arica was undertaken by the aspen network of development entrepreneurs ande, south africa. South africa maps printable maps of south africa for download. Unsurprisingly, the readers of telegraph a british newspaper rated cape town the world best city in 2016. Tourism is a rapidly growing field of study in south africa and tourism management is a compulsory course taught in all three years at the majority of universities of technology and universitites. Many of them allow you to zoom in to street level and then print out the map to help you find your way once youre on the road. May 24, 2012 a collection of maps depicting south africa. The organisation serves to unite and influence the diverse travel. Simply put, our job is to promote the country domestically and internationally, whether. South africas economy is divided into different industries, such as agriculture, forestry and fishing, transportation and telecommunication, tourism, manufacturing and extractive industries, which.
Try rock climbing in the craggy cederberg, surfing off the eastern cape coast, abseiling from cape towns iconic table mountain, bungee jumping from the garden routes bloukrans bridge, or swinging into graskop gorge. Our respected business degrees provide a solid grounding in the essentials of global business, and with a specialisation in tourism and event management youll gain the skills and knowledge that employers highly value. Improve your business outcomes in africas top meetings and events destination. South africa accounted for 43% of meetings held in africa, although it was noted that africa as a continent had only about 3% to 5% of market share overall. The infographic below highlights the key findings while interactive buttons provide a more detailed overview of the support available. It is anticipated that the findings from this study will assist in the organisation, the management and the sustainable development of religious tourism in south africa. Travel trade partners valuable tools and information to help you succeed in selling south africa as a worldclass tourist destination. The quality of their tourism assets high standards in visitor accommodation ef. As a country, we already have a vibrant tourism industry and both leisure tourism and business events industry hold massive potential to play an even more meaningful role in the economic transformation of our country and the upliftment of our people and the rest.
South africa, officially the republic of south africa rsa, is the southernmost country in africa. For tourism destinations the world over, as indeed for south africa. The official national marketing agency of the south african government, with the goal of promoting tourism in south africa both locally and globally is known as south african tourism. According to the world travel and tourism council wttc, tourism is the fastest growing sector in south africa and contributes close to 9% to south africa s gross domestic product gdp and over. Africa, tourism africa is the second largest continent 30 million km2 with 26,000 km of coastline figure 1. Similarly, cape town came at the top of the new york times list of 52 places to go in 2014.
Globally, rwanda is 29st on the ease of doing business ranking, compared to the 41th position in last years report. South africa is one of the most popular tourism destinations in the world. South africa economic sectors, information about economic. This book meets the need for a good south african book pitched at the right level on this subject. Sat worked with international organizations and had acquired meetings africa as a platform to grow business tourism. Each chapter is followed by a case study set in a southern african.
Our respected business degrees provide a solid grounding in the essentials of global business, and with a. The regional african tourist market is south africa s important tourist markets, contributing more than 73% of total tourist arrivals and more than r50billion in revenue in 2011. The portfolio collections map of south africa details all of south africa s provinces and major cities. South african tourism branding and marketing, promotion of. The aim of the study was to assess the event in a longitudinal manner as the festival under investigation is an annual recurring event. Except of the habitants a lot of people from european countries live there, this merging has an effect on the national features of pretoria.
The official marketing agency for the country south african tourism is responsible for. Domestic tourism is also an important source of revenue and employment, contributing 52% of total tourism consumption. Pestel analysis of south africa linkedin slideshare. South africas entrepreneurial ecosystem map 214 the number of organisations that provide support in the entrepreneurial. In addition, the country has made 52 reforms over the last decade, bringing significant. To engage and influence industry stakeholders and government on behalf of our members. South africa remains a value for money destination in africa the stability of the south african economy in relation to other african countries continued to give the country a competitive edge during 20. Rick has been ceo of the business tourism company since 2005 with. With all the hotels, resorts, restaurants, bars, and local shops springing up in response to the needs of the crowd, new job positions are created and more money flows into the tourism economys pockets. Everything you need to know to travel to south africa gl. Poised in a geographically strategic location, south africa for centuries was the object of battles fought between european invaders and the indigenous africans. South africa is a tourist destination and the industry accounts for a substantial amount of the countrys revenue. South africa s economy is divided into different industries, such as agriculture, forestry and fishing, transportation and telecommunication, tourism, manufacturing and extractive industries, which refers to mining and similar operations. Strategies for the new millennium in mombasa, kenya, december 2000.
South africa maps printable maps of south africa for. United kingdom, united states, germany top three leading african land markets jan sep 202 western cape. South africa relies on the influx of tourists to our shores, making tourism big business. Travel trade partners valuable tools and information to help you succeed in selling south africa as a worldclass tourist. Tourism businesses for sale, 10 available now in south africa. Tourism has become a fiercely competitive business. African air markets countries where at least 60% of arrivals from the country arrive by air. Oxford university press marketing tourism in south. The western cape is south africas most developed tourism region. Ii the sustainable development of tourism in africa. The tbcsa serves to unite and influence the diverse travel and tourism sector, to contribute to a competitive, responsible and inclusive tourism and south african economy. In 2016, tourism gave an estimated number of 108,741,000 people permanent jobs, and this number rises every year.
Development industries and conservation also play a big role in the business sector, as does the exportation of products such as fruit. Learn more about south african tourism discover the organisation proudly working to welcome all travellers to south africa. Click on any area on the south africa map to view a detailed map of your chosen province and a list of. With over 58 million people, it is the worlds 24thmost populous nation and covers an area of 1,221,037 kilometres 758,717 mi. To feel comfortable travelers need to remember about several important rules of conduct, they will help to behave in different situations. The tourism industry is fun, rewarding and constantly evolving. Enjoy a fastpaced career in the growing travel, tourism and event management industries. South africa will slowly fade away as a must see destination. Marketing tourism in south africa offers a solid foundation in marketing theory applied to the unique context of the tourism industry in south africa. Minister mthembu to meet with stats council amid funding concerns. Edit this map south africa tourist map near south africa.
Dec 11, 2012 south africa has earmarked tourism as a key sector with excellent potential for growth. South africas tourism sector has come to rival the countrys mining industry in terms of overall contribution to gdp, with 2014 witnessing record levels of foreign arrivals, drawn in by the countrys natural beauty, outdoor attractions, food and culture and increasingly by its business and conference facilities. The main aim of the conference was to identify innovative and creative strategies for the development, promotion and marketing of culturebased tourism in africa. Rwanda emerged in the top 30 countries of the world banks doing business report for the first time with a score of 77. Starting a tourism business in south africa budget insurance. Pestel analysis of south africa presented by grishma rane. South africa s everchanging scenery is the perfect canvas on which to paint an activitypacked trip.